Meet Jamie, the maker behind DiscoEyes.
Jamie Janett is a self taught artist who was born and raised in the LA suburbs. She grew up heavily influenced by underground music culture from a young age. In her 20's and 30's she made a living as a face painter which started at the Disneyland Resort. After getting a fine art degree, she started her own entertainment business, Paint On Your Face, and continued to face paint and do body painting professionally for the next 10 years. During that time she attended festivals like Burning Man and Desert Hearts. In 2017 Jamie started a product line of cosmetic and eco-friendly glitters, DiscoEyes, which is sold online and in stores. She is currently attending school in Santa Monica to be a cosmetic tattooer by day, and will continue to be an artist by night.
Jamie is also an accomplished artist and illustrator. She created her own logo for DiscoEyes.
Read her story below
How’d you get your start?
I got my start doing cosmetic glitters back in 2017 after I learned that glitters were made of microplastics, and I wanted to offer an eco-friendly option at the events I was doing. I’ve had my face painting and body art business, Paint On Your Face, since 2007, so I felt like having a line of products would fit nicely into the face painting repertoire. Anyway, I did a TON of research, and pretty much became a glitter scientist of sorts. That’s because I wanted to do something different, specifically to make biodegradable glitter gels, which no company I knew of had done before.
Has rejection ever affected your creative process?
Rejection has definitely affected my creative process, especially when I was younger. I assumed that just because I did well in my art classes in college, that jobs would be knocking at my door. The harsh reality is that just because you are creative doesn’t mean you’re a good business person or you’re going to ace interviews. In fact, to be successful in having your own business or working for yourself, you have to merge the left brain and right brain. You have to be logical as well as creative. You can’t just go off of intuition alone, you need cold hard statistics and you have to make smart decisions so your business doesn’t tank.
"I would advise someone who is NOT a multi-millionaire and investing with their own savings to start small and then build from there when you reach certain milestones."
On a typical week, how many hours do you spend working on your creative enterprise?
During a regular week, I spend well over 40 hours working from home on my businesses and projects. When you work for yourself or have your own business, sometimes it’s hard to separate business from personal, because it all seems to merge together. But now that I have a growing family, I know it will be more important than ever to set aside a bit of quality time away from the computer and glitter mixing for them ;)
"I feel like having your own business means melding the right and left brain, masculine and feminine, the creativity and the knowledge. Having the yin and yang, the balance of both sides, is super important."
Describe your perfect day out and about locally.
On a perfect day I would pick up Wild Chive for brunch and picnic at the beach with my hubby. If I had any energy after that, I would go for a nice roller skate along the bike path, then head home to Bixby Knolls where I would fill a thousand new glitter orders! Oh and on my way home I would pass by my favorite mural on Long Beach Blvd, by the artist Ten Hundred, and grab a lavender almond milk latte at SteelCraft. That would be my perfect day :)
"My favorite thing to do currently is walk up Hill Street at Signal Hill, and overlook all of Long Beach when I get to the top."
How do you envision your brand growing in the future?
I envision DiscoEyes Glitter to keep growing steadily with a few thousand more sales in the Etsy Shop, and acquiring more wholesale customers around the United States!