Meet Oscar Weston, the Maker behind F28.
"The name and inspiration of F28 came from that little house we lived at when we first moved to Long Beach in 1990; the address was 1528. It and my experiences there helped me gain my true vision and influence every design. I love what I do and I love you for being a part of the growth." - Oscar
Read his story below
How’d you get your start?
I’ve had this idea since 2016 when I got the logo made but didn’t do anything since I didn’t have the equipment or the know-how. I reached out to a few places, but, honestly, people weren’t willing to assist and wanted to charge me more because I was just starting. It didn’t stop me from designing, so when the pandemic happened last year, and with my industry (entertainment) being at a standstill, I decided to launch my clothing line. I thought, what better time to do it than when everyone is at home?
What inspired you to start your creative enterprise?
I’ve always enjoyed clothing since high school, but I couldn’t afford what everyone was wearing, so I had to improvise. I took a design I made (Eastside Long Beach) and pressed it on a tee and wore it at a 50th Birthday party for a friend. When I posted the photo on IG and FB it went viral for real! Then I launched my clothing line on my Dad's birthday June 10th. I sold 500 tees of my first release, the “I TRIED TO TELL YOU - Kap” tee in 2 weeks. The rest, as they, say is success! It’s been consistent with love from all over the world, and it all started from not being able to afford brand labels.
What advice would you give to those with similar aspirations?
I would say do your homework before you step into it. People will tell you just take a leap. I would say learn and learn more! YouTube, IG, and other channels are great ways to start your process.
"I’ve been a stay at home father since October 2018. It’s been 3 years, basically everyday with our boys. I hope to have them in preschool so that I can take field trips to the Fashion District, scout locations to do photo shoots."
What kinds of jobs did you have leading up to the start of your creative venture?
I was a Preschool Educator for 9 years right here in the city of Long Beach. Then I retired in October 2018 because my wife and I have younger children, and we didn’t want to pay for child care. Plus my entertainment business took off which gave me the money I needed to buy the pieces to start my clothing line.
"I created a unique way to ship and I wanted people to know when they got my package that it was me. So I use ocean blue and purple colored shipping mailers, and I include a handwritten personal note to each customer."
What gets your creative juices flowing?
Honestly, I get ideas from dreams and fonts. It may sound odd, but when I see a new font, a design just comes out of nowhere. I made a design from a dream I had about me singing which turned into “dope Soul” (my top seller online). And now I've branched out into “45 Soul” and “Chicano Soul”.